Privacy policy

Last updated: October 20, 2026

Astirae Lifestyle FZE LLC, trading as Astiraè ("Astiraè", "we", "us", or "our"), operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

Astiraè is a luxury skincare, haircare, and personal care brand based in the United Arab Emirates. Our online store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, process, store, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, interact with our advertising or social media content, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law.

  • Contact details: Your name, billing address, shipping address, telephone number, email address, and other contact information.
  • Financial information: Payment method, payment confirmation, transaction details, and other payment-related information. Payment card and financial information may be processed by Shopify and authorized payment providers.
  • Account information: Your username, password, security questions, preferences, settings, and account-related information.
  • Transaction information: Products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, together with your purchase history.
  • Communications: Information you provide when contacting our customer service team, submitting inquiries, or communicating with us.
  • Device information: Device type, browser, operating system, network connection, IP address, and other technical identifiers.
  • Usage information: Information about how you interact with our website, including pages visited, products viewed, navigation activity, and interactions with the Services.
  • Advertising and analytics information: Information about interactions with our advertisements, referral sources, campaign identifiers, and shopping events, which may be collected through cookies, pixels, APIs, and similar technologies.

The information collected depends on the services and technologies you use and the permissions or privacy choices applicable to your visit.

2. Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you: When you create an account, make a purchase, contact us, subscribe to communications, or otherwise provide information.
  • Automatically through the Services: Through your device, browser, cookies, pixels, and similar technologies when you visit or interact with our website.
  • From service providers: Including Shopify, payment providers, shipping partners, and technology providers acting on our behalf.
  • From advertising and analytics partners: Where applicable, including Snapchat and Meta, in connection with advertising measurement, attribution, and marketing services.
  • From other partners or third parties: Where permitted by applicable law.

3. How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes.

Provide, Tailor, and Improve the Services

We use personal information to provide the Services, process payments, fulfill orders, remember preferences, manage accounts, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience.

This may include recommending products related to your interests or previous purchases.

Marketing and Advertising

We use personal information for marketing and promotional purposes, such as sending promotional communications by email, text message, or other permitted channels, and displaying advertisements for our products on websites, applications, and social media platforms.

Depending on applicable law and your privacy preferences, advertising may be personalized based on interactions with our website, products viewed, cart activity, previous purchases, and other relevant information.

Analytics and Performance Measurement

We use analytics tools to understand website performance, visitor interactions, advertising effectiveness, and customer preferences.

This information helps us improve our products, customer experience, advertising campaigns, and website functionality.

Security and Fraud Prevention

We use personal information to authenticate accounts, protect transactions, detect fraudulent or unlawful activity, secure our Services, and investigate potential violations of our terms and policies.

If you register an account, you are responsible for keeping your account credentials secure.

Communicating With You

We use personal information to respond to inquiries, provide customer support, send order-related communications, and maintain our business relationship with you.

Legal Reasons

We may process personal information to comply with applicable law, respond to valid legal requests, investigate disputes, participate in legal proceedings, and enforce our terms and policies.

4. Cookies, Pixels, and Similar Technologies

Astiraè and its authorized service providers and advertising partners may use cookies, tracking pixels, APIs, and similar technologies to operate and improve our website.

These technologies may support:

  • Essential website functionality and secure checkout.
  • Shopping cart and account functionality.
  • Website analytics and performance measurement.
  • Advertising attribution and campaign optimization.
  • Personalized marketing and remarketing, where permitted.
  • Fraud prevention and website security.

Cookie Consent and Preferences

Where required by applicable law, we request your consent before using non-essential cookies or similar tracking technologies.

Our cookie-consent tools may allow you to accept, decline, or manage optional tracking preferences.

The availability and presentation of these controls may vary depending on your location and applicable legal requirements.

Where a consent choice is required, optional tracking should operate in accordance with that choice. Essential technologies necessary for website operation and security may continue to function.

You may also manage cookies through your browser settings, although disabling certain technologies may affect website functionality.

5. Advertising and Social Media Technologies

Astiraè uses advertising and marketing technologies to measure campaign performance, understand customer interactions, and improve the relevance of our advertising.

Snapchat Ads

Astiraè uses Snapchat advertising services through its Shopify integration, including Snap Pixel and server-side event-sharing technologies.

These services may process information relating to website interactions and shopping activity, such as:

  • Product page views.
  • Product and cart interactions.
  • Checkout and purchase events.
  • Transaction values and currency.
  • Browser, device, and technical identifiers.
  • Advertising campaign and attribution information.

Depending on the integration configuration, certain customer identifiers may also be transmitted using security measures such as hashing.

This information may be used to measure advertising performance, attribute conversions, create advertising audiences, and optimize campaigns, subject to applicable law and privacy choices.

For additional information about Snapchat's privacy practices, please visit:

https://values.snap.com/privacy/privacy-policy

Meta — Facebook and Instagram

Astiraè uses Meta advertising services, including Meta Pixel through our Shopify integration.

These technologies may process website activity, product interactions, purchase events, device information, and advertising-related identifiers.

This information may be used for advertising measurement, campaign optimization, audience creation, and personalized advertising where permitted.

For additional information, please visit:

https://www.facebook.com/privacy/policy/

Other Advertising Technologies

We may use additional advertising, analytics, or marketing services as our business develops.

Where such services process personal information, we will update our disclosures as appropriate and apply relevant privacy requirements.

We do not treat the installation of an advertising application as authorization to disregard customers' applicable privacy choices.

6. How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes, subject to this Privacy Policy and applicable law.

These circumstances may include:

  • Shopify and service providers: Providers supporting hosting, payment processing, analytics, customer support, cloud storage, order fulfillment, and shipping.
  • Business and marketing partners: Providers supporting advertising, measurement, analytics, and promotional services, including Snapchat and Meta where applicable.
  • Customer-directed disclosures: Where you request or consent to information being shared, including shipping arrangements or social media integrations.
  • Affiliates: Where applicable, within our corporate group.
  • Business transactions: In connection with a merger, acquisition, restructuring, bankruptcy, or similar transaction.
  • Legal obligations: Where required to comply with applicable laws, legal processes, or requests from authorized government bodies.

Our business and marketing partners may process information in accordance with their own privacy notices and applicable contractual obligations.

Depending on where you reside, you may have the right to direct us not to share information for certain targeted advertising purposes.

You can exercise applicable opt-out rights through:

https://astirae.com/pages/data-sharing-opt-out

7. Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services.

Information submitted through our website may be transmitted to Shopify and authorized service providers, including providers located outside your country of residence.

We also use certain Shopify enhanced features, including Shopify Network Intelligence, which may incorporate information obtained from interactions with our store, other merchants, and Shopify.

These features can support improvements to shopping experiences, analytics, personalization, and advertising services.

In circumstances where Shopify is responsible for processing personal information for its own purposes, Shopify handles relevant privacy requests according to its applicable privacy practices.

For more information, please review:

Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

Shopify Privacy Portal:

https://privacy.shopify.com/en

8. Third-Party Websites and Links

Our Services may contain links to third-party websites, social media platforms, and other online services.

These may include platforms such as Instagram, Facebook, Snapchat, and other external services.

If you follow links to websites or services not controlled by Astiraè, we encourage you to review their privacy policies and terms.

We do not guarantee the privacy, security, accuracy, or reliability of third-party websites.

Information shared publicly or through social media platforms may be visible to other users and processed according to the relevant platform's policies.

9. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the applicable age of majority.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us to request appropriate action, including deletion where applicable.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms are defined under applicable law, personal information of individuals under 16 years of age.

10. Security and Retention of Your Information

We use appropriate organizational and technical measures to help protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no security measure is completely secure, and we cannot guarantee perfect security.

We recommend that you avoid transmitting sensitive or confidential information through unsecured communication channels.

The length of time we retain personal information depends on factors including:

  • The need to provide our Services.
  • Maintaining customer accounts.
  • Processing and documenting transactions.
  • Complying with legal, accounting, and tax obligations.
  • Resolving disputes.
  • Preventing fraud.
  • Enforcing applicable contracts and policies.

We retain personal information only for as long as reasonably necessary for applicable purposes, subject to legal requirements.

11. Your Rights and Choices

Depending on your location and applicable law, you may have some or all of the following rights concerning your personal information.

These rights are not absolute and may be subject to legal exceptions.

Right to Access

You may request access to personal information we hold about you.

Right to Delete

You may request deletion of your personal information, subject to applicable legal obligations and exceptions.

Right to Correct

You may request correction of inaccurate or incomplete personal information.

Right to Data Portability

Where applicable, you may request a copy of your personal information in a portable format or request its transfer to another provider.

Right to Opt Out of Targeted Advertising

Depending on your jurisdiction, you may have the right to opt out of the sale or sharing of personal information or processing for targeted advertising.

You may exercise applicable rights at:

https://astirae.com/pages/data-sharing-opt-out

Where applicable, we recognize Global Privacy Control signals in accordance with our Shopify privacy settings and relevant legal requirements.

For information about Global Privacy Control:

https://globalprivacycontrol.org/

Other than Global Privacy Control, we do not recognize other browser or device "Do Not Track" signals.

Managing Communication Preferences

You may unsubscribe from promotional emails at any time using the unsubscribe link included in our communications.

Even if you opt out of marketing communications, we may continue sending essential transactional or account-related messages.

12. Additional Rights for European and UK Residents

If you reside in the European Economic Area or United Kingdom, you may have additional rights under applicable data protection laws.

These may include:

  • The right to object to certain processing activities.
  • The right to request restriction of processing.
  • The right to withdraw consent where processing relies on consent.
  • The right to lodge a complaint with the relevant data protection authority.

Withdrawal of consent does not affect the lawfulness of processing performed before consent was withdrawn.

You may exercise your rights by contacting us or through the relevant privacy controls available on our website.

For more information about Shopify's processing and related rights, please visit:

https://privacy.shopify.com/en

13. Privacy Rights in the United Arab Emirates and Saudi Arabia

Astiraè is based in the United Arab Emirates and serves customers in the UAE and international markets, including Saudi Arabia.

We recognize that personal information may be subject to applicable data protection laws, including the UAE Personal Data Protection Law and the Saudi Personal Data Protection Law where applicable.

Depending on the applicable law and circumstances, individuals may have rights relating to access, correction, deletion, withdrawal of consent, and other forms of control over their personal information.

We process personal information for purposes including providing our Services, fulfilling orders, customer communications, website security, analytics, and marketing, using an appropriate legal basis where required.

Where consent is required for a particular processing activity, including certain marketing or tracking activities, we seek to obtain and respect that consent.

Customers may contact us to exercise applicable privacy rights.

14. International Transfers

Astiraè operates internationally and uses service providers that may process, store, or transfer personal information outside the country in which you reside.

Such providers may include Shopify, payment processors, advertising platforms, analytics providers, and fulfillment partners.

Where required by applicable law, we use appropriate safeguards and lawful transfer mechanisms for international personal information transfers.

For transfers outside the European Economic Area or United Kingdom, we may rely on recognized mechanisms such as the European Commission's Standard Contractual Clauses, applicable UK transfer mechanisms, or adequacy decisions, as appropriate.

International transfers involving UAE or Saudi personal information will be handled in accordance with applicable legal requirements.

15. Complaints

If you have concerns or complaints about how we collect, use, or process your personal information, please contact us using the details below.

We will review your request and respond in accordance with applicable legal requirements.

Depending on your jurisdiction, you may also have the right to contact or lodge a complaint with the relevant data protection authority.

For EEA data protection authorities, please visit:

https://edpb.europa.eu/about-edpb/about-edpb/members

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, technology, service providers, data-processing practices, or applicable legal requirements.

When we make changes, we will publish the revised Privacy Policy on our website and update the "Last updated" date.

Where required by applicable law, we will provide additional notice or obtain consent.

17. Contact Information

For questions regarding this Privacy Policy, our privacy practices, or requests to exercise applicable data protection rights, please contact:

Legal Entity: Astirae Lifestyle FZE LLC

Trading Brand: Astiraè

Country: United Arab Emirates

Email:contact@astirae.com

Website:https://www.astirae.com

For the purposes of applicable data protection laws, Astirae Lifestyle FZE LLC acts as the data controller for personal information processed under its responsibility, except where another party is independently responsible for its own processing activities.